Jombang Digital Go - Global: TikTok Content and Affiliate Marketing Training As A New Weapon For Plandi Youth To Enhance Local CulinaryFashion Entrepreneurship

Abstract

Nowadays, social media is a common thing for every generation. Aside from entertainment and education, there are numerous business applications for this technology[2], One of the social media platforms that have gained popularity recently, namely in the previous few years, is TikTok. The "Jombang Digital Go-Global" initiative aims to empower the youth in Plandi Village, Jombang Regency, to develop local culinary and fashion businesses by leveraging advancements in digital technology. In the context of intense global competition and barriers to conventional market access, Plandi youth often face difficulties due to limited proficiency in online marketing and restricted customer reach. This initiative provides in-depth training programs on creating engaging TikTok content and affiliate marketing tactics as strategic tools to expand market reach to a global level, and success of the TiTtok account. TikTok, with its appeal of creative and interactive short video content, allows online shop owners to reach a wider audience and increase their brand exposure. The practical implications of this study include recommendations for businesses to choose influencers that are relevant to the target market, methods in this training program, participants will be equipped with skills to produce viral content, maximize TikTok algorithms, and build affiliate networks capable of generating additional income. Its primary objectives are to increase the sales volume of local culinary and fashion products, create new job opportunities, and stimulate the economic development of Plandi Village through international e-commerce.